H&M Opens Their Fourth Philippine Branch at SM City North EDSA

Saturday, December 13, 2014 Alexis Mendoza 0 Comments

Swedish global brand H&M opens their fourth Philippine branch at one of the world's biggest mall - SM City North EDSA last December 12, 2014 and definitely know how to celebrate it in the grandest way that they can.

It was a sunny Friday morning when I marched to SM City North EDSA (which is a couple blocks away from my place) to witness the opening of H&M's fourth Philippine Branch. As early as the afternoon before the opening day, some H&M fashionistas already lined up outside the store to get first dibs on the brand's newest branch. More details after the jump.

An hour before 11AM, everyone was allowed early inside the mall which is all decked out the celebrate the store's opening. Red carpet was laid out from the entrance for the early shoppers, the first 100 in line got an exclusive H&M umbrella while the next 300 got an H&M tote back even before the store opens. Shoppers were treated to awesome tunes played live by the DJ on site, the staff also performed energetic dance numbers while they usher in the last few minutes before opening.

Aside from the freebies, the first in line who actually lined up the day before, got rewarded with a P2,500 gift card while 20 fashionistas who lined up and chosen by editors from Metro Magazine also got P2,500 gift cards each. As the clock strikes 11am, H&M officially opens and the shoppers starts to rush in to grab their finds.

H&M SM City North EDSA is located The Block second level, SM City North EDSA actually expanded their mall to accommodate H&M's large floor area requirement to open a branch. The shop takes up two floors of the expansion with two entrances on each level.

The whole first level of the store is dedicated to the ladies with a wide range of clothes to satisfy their fashion hunger to the fullest. The second is divided into 3 sections; H&M Home, H&M Kids, and my favorite part H&M Men which takes up almost half of the upper level. The second level is accessible via their own escalator inside the store.

Let me talk a little more about the men's section, I just love this space because it's the first time I saw an international brand dedicating so much space for guys. Opening day rush was crazy as a lot of guys are all trying to get their hands on the great finds.

Don't believe me when I said it was crazy? Just check out the aftermath of this rack after just a few minutes after opening. The P299 short-sleeved polos all flew off the rack like hot potatoes, I luckily was able to grab one of my size,

After a couple of hours of looking around, I was able to buy a pair of awesome looking pants and a short-sleeved polo all for just P998! Check out my shopping haul below sans the short-sleeved polo which I forgot to include. If I were you. you should definitely drop by soon as they have special opening prices for everyone. 

H&M

SM City North EDSA

Second Level, The Block

North Avenue, Quezon City

Open during Mall Hours